SANE
Mixed Collateral
These pieces highlight the services of SANE, a not-for-profit organisation that provides digital support for people living with complex mental health needs. Six vibrant primary colours give a warm welcome for help seekers, and are applied with restraint - especially in digital creative - to minimise their intensity. Two contrasting typefaces clearly define the hierarchy of text, and only appear in black or white to allow primary-coloured graphic devices, borders and backgrounds to be what brightens, complements and makes a statement. Photography of people is carefully considered, and often shows the subject softly smiling while using a digital device to demonstrate the feeling of hope and understanding that comes from using SANE’s services. Many different faces and body types are also used for diversity and representation, which helps more people to relate, connect and engage.
Prospectus
eDM
First Nations conference materials
Out-of-home campaign
Airports
Service Stations | Shopping Centres
City Business Districts
Train Networks
Forum flyers
An Open Arms collaboration, with their brand colours applied.
High-fidelity wireframes
Annual Report
Videos
DL trifold brochure
