trolls

Digital | Print

The whimsical world of this fun franchise has been creatively captured in this collection of adverts.

The narrow digital advert fittingly houses the elongated heads of the character art, which pop up as a playful and instantly recognisable opener, before moving aside to reveal all showbag imagery and text in a swift yet orderly manner. The product photos and their names are then cleared away by new character art to make space for the closing call-to-action.

In the Band Together print advert, a sharp-edge and angular look aims to reflect the use of diamonds in the film’s logo and promotional materials. A large, product-filled triangle is placed over a rainbow burst background, which in turn forms two smaller triangle platforms for the character art to stand. Their placement on each side of the advert creates balance and further complements the duality of the header and footer.

In the World Tour print advert, product clearly stands out by being housed in large white bubbles, while each product’s title and description is accompanied by character art to add a burst of colour against a dark background.

Digital advert

Print adverts